Code
SE401
Location
Carlow
Campus
Kilkenny Road
- Level Level 8
- Duration 4 Years
- CAO Points 260
- Credits 240
- International Applicants Yes
- Fees View Details
What is the Course about?
A Business Marketing Degree explores how organisations identify and meet their customers' needs in a competitive and changing world. Marketing is practiced around the world in every type of organisation including multi-nationals, local enterprises, political parties, charities, sporting organisations and small businesses and includes diverse disciplines such as: advertising; sales; brand design; customer psychology; market research; product development. With a wide range of electives to select from, work placement or study abroad options in year 3, and project-based assessment, this is an exciting and flexible degree for anyone interested in business & marketing.
Course Structure
Years 1 & 2 focus on general business modules with introductory modules in Marketing. Years 3 & 4 allow you to specialise in your Marketing discipline with modules focusing on sales & retail; digital & advertising; international marketing & services; event management & sustainability; market research & consumer psychology; brand management & new product innovation. Year 3 includes a marketing work placement or study abroad semester.
Is this course for you?
If you are interested in a career where every day is different and a college degree where you will develop a customer-focused mindset with an emphasis on analytical & creative thinking, problem-solving, teamwork, and communication skills, then the Bachelor of Business (Honours) in Marketing is the course for you.
Special Features:
- Emphasis on professional practice throughout the course, including project-based assessments and working with client organisations to devise creative marketing solutions. Year 3 also includes a semester-long work placement or study abroad option.
- Industry guest speakers bring the experience of marketing professionals and the latest developments right into the classroom.
- All students, regardless of the original option choice, will be permitted to change their selection at the end of Year 2 and confirm their specialism for Years 3 and 4.
- Recognised by employers as developing career-focused marketers.
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Year 1
| Module Name | Semester |
|---|---|
| Business Financial Accounting 1 (M) | Semester1 |
| IT for Business (M) | Semester1 |
| Microeconomics (M) | Semester1 |
| Quantitative Techniques 1 – Data Analysis (M) | Semester1 |
| Communications and Academic Writing (E) | Semester1 |
| French I (E) | Semester1 |
| German I (E) | Semester1 |
| Business Financial Accounting 2 (M) | Semester2 |
| Macroeconomics (M) | Semester2 |
| Management (M) | Semester2 |
| Quantitative Techniques 2 - Business Mathematics (M) | Semester2 |
| Business Psychology 1 (E) | Semester2 |
| French II (E) | Semester2 |
| German II (E) | Semester2 |
M is a mandatory subject - E is an elective subject
Year 2
| Module Name | Semester |
|---|---|
| Business Applications 3 (M) | Semester1 |
| Business Law (M) | Semester1 |
| Human Resource Management 1 (M) | Semester1 |
| Introduction to Marketing (M) | Semester1 |
| Business Psychology 2 (E) | Semester1 |
| French III (E) | Semester1 |
| Intermediate Financial Accounting 1 (E) | Semester1 |
| German III (E) | Semester1 |
| Business Management Accounting (M) | Semester2 |
| Contemporary Marketing Practice (M) | Semester2 |
| Macroeconomy of Ireland (M) | Semester2 |
| Supply Chain Management (M) | Semester2 |
| Business Applications 4 (E) | Semester2 |
| French IV (E) | Semester2 |
| Human Resource Management 2 (E) | Semester2 |
| Intermediate Financial Accounting 2 (E) | Semester2 |
| German IV(E) | Semester2 |
M is a mandatory subject - E is an elective subject
Year 3
| Module Name | Semester |
|---|---|
| Business Finance (M) | Semester1 |
| Business English 1 (E) | Semester1 |
| French V (E) | Semester1 |
| Integrated Marketing Communications (M) | Semester1 |
| German V (E) | Semester1 |
| Market and Customer Insights (M) | Semester1 |
| Marketing for Services (E) | Semester1 |
| Professional Selling (E) | Semester1 |
| Shopper Category Management (E) | Semester1 |
| Sustainable Marketing (E) | Semester1 |
| Consumer Psychology and Behaviour (M) | Semester1 |
| Event Management (E) | Semester1 |
| Work Placement (E) | Semester2 |
| Business English 2 (E) | Semester2 |
| Sales Management (E) | Semester2 |
| Strategic Service and CX Excellence (E) | Semester2 |
| Study Semester Abroad (E) | Semester2 |
| Marketing Internship Project (E) | Semester2 |
| New Product Innovation(E) | Semester2 |
M is a mandatory subject - E is an elective subject
Year 4
| Module Name | Semester |
|---|---|
| Strategic Analysis (M) | Semester1 |
| Strategic Financial Management (E) | Semester1 |
| Digital Marketing (M) | Semester1 |
| International Marketing Strategy (M) | Semester1 |
| Marketing Management (M) | Semester1 |
| Marketing for Services (E) | Semester1 |
| Professional Selling (E) | Semester1 |
| Shopper Category Management (E) | Semester1 |
| Sustainable Marketing (E) | Semester1 |
| Marketing Client Project (E) | Semester1 |
| Marketing Dissertation (E) | Semester1 |
| Event Management (E) | Semester1 |
| Strategic Positioning (M) | Semester2 |
| Corporate Governance - Private Companies (E) | Semester2 |
| Sales Management (E) | Semester2 |
| Strategic Service and CX Excellence (E) | Semester2 |
| Brand Management (M) | Semester2 |
| Digital Marketing Planning (M) | Semester2 |
| New Product Innovation (E) | Semester2 |
M is a mandatory subject - E is an elective subject
What are the minimum entry requirements?
- 2H5 & 4O6/H7
- English or Irish O6/H7
- Mathematics O6/H7
What follow-on study opportunities are available?
Graduates who achieve a minimum second-class honours degree are eligible to apply to a range of masters and postgraduate courses in SETU (e.g. MSc in Digital Marketing & Analytics or Masters of Business) or those available in other institutions.
What exemptions will I receive?
-Notes
-What will I be able to do when I finish the course?
A marketing degree equips graduates with the skill set to pursue a variety of careers in: digital marketing; brand management; new product innovation; market research; consumer behaviour; services marketing; international marketing and sales in local, national & international organisations.
