Bachelor of Business (Honours) Marketing (MKT) CW908

What is the Course about?

Marketing is the management process through which goods and services move from concept to the customer. It includes diverse disciplines such as: sales, public relations, pricing, packaging and distribution. Marketing is practiced around the world in every type of organisation including multi-nationals, local enterprises, political parties, third-world charities, sporting organisations or small businesses. A marketing degree equips graduates with the skill set to pursue a variety of careers both in marketing and business.

In the Marketing (MKT) option students will study a variety of up-to-date specialist marketing subjects such as: New Product Innovation, Digital Marketing, Integrated Marketing Communications, Market Research, Consumer Psychology, Services Marketing, International Marketing and Sales and Strategic Management. Students have a range of elective options depending on their area of interest.

Special Features:

What follow-on study opportunities are available?

Graduates who achieve a minimum of a second class honours degree are eligible to apply to a range of Masters and Post Graduate courses within Institute of Technology Carlow (e.g. MSc in Digital Marketing or Masters of Business) or those available in other institutions.

What exemptions will I receive?

Notes

What will I be able to do when I finish the course?

A Marketing Degree is internationally recognised and offers a passport for graduates to work anywhere in the world. Marketing careers are varied and include: research, advertising, marketing, brand management, product development, public relations, international marketing and sales.

What are the minimum entry requirements?

Leaving Certificate:

• 2H5 & 4O6/H7

Subjects required:

• English or Irish O6/H7
• Mathematics O6/H7

Subjects

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