Bachelor of Business (Honours) Marketing (MKT) CW908

  • NFQ Level 8
  • CW908
  • 70
  • New Course
  • 4 Years
  • Overview
  • Further Studies
  • Career Prospects
  • Entry Requirements
  • Subjects
  • Enquiries

What is the Course about?

Marketing is the management process through which goods and services move from concept to the customer. It includes diverse disciplines such as: sales; public relations; pricing; packaging; and distribution. Marketing is practiced around the world in every type of organisation including multi-nationals, local enterprises, political parties, third-world charities, sporting organisations or small businesses. A marketing degree equips graduates with the skill set to pursue a variety of careers both in marketing and business.

In the Marketing (MKT) option, students will study a variety of up to date, specialist marketing subjects such as; new product innovation, digital marketing, marketing communications, market research, consumer psychology, services marketing, international marketing and sales and strategic management. Students have a range of elective options depending on their area of interest.

Special Features:

  • All students, regardless of the original option chose, will be permitted to change their selection at the end of Year 2 and confirm their specialism for Years 3 and 4 at that point.
  • Exit Awards - Ordinary Bachelor Degree after Year 3.
  • Exit Award - Higher Certificate (NFQ Level 6)  after Year 2

What follow-on study opportunities are available?

Graduates achieving a minimum of a second class Honours Degree are eligible to apply to undertake a Research or Taught Masters at IT Carlow.

What exemptions will I receive?




What will I be able to do when I finish the course?

A Marketing Degree is internationally recognised and offers a passport for graduates to work anywhere in the world.  Marketing careers are varied and include: research, advertising, marketing, brand management, product development, public relations, international marketing and sales.

Graduates who achieve a minimum of a second class honours degree are eligible to apply to a range of Masters and Post Graduate programmes within IT Carlow (MSc Digital Marketing, MB) or those available in other institutions.

What are the minimum entry requirements?

Leaving Certificate:

  • 6 subjects with at least 2 subjects at Higher Level Grade H5 or better.
  • 4 subjects at Ordinary Level Grade O6 or Higher Level Grade H7.

Subjects required:

  • English or Irish at Ordinary Level Grade O6 or Higher Level Grade H7 or better.
  • Mathematics at Ordinary Level Grade O6 or Higher Level Grade H7 or better.

Graduates of a relevant Certificate are eligible to enter Year 3 of this programme; Graduates of a relevant Ordinary Degree are eligible to enter Year 4.

Mature applicants will be assessed on an individual basis and may be interviewed.

For Further Information Contact

Programme Director
Rita Byrne Kelly, BComm, MBS