Bachelor of Business (Honours) Business - Options Business (BUS), Digital Marketing (DMK) or Common Entry (CEY) CW018

Application Procedure

CAO applicants who choose CW018 will now be required to choose a course option when completing their CAO application. Course options include: 
 
  • Common Entry (CEY)
  • Business (BUS)
  • Digital Marketing (DMK)
Applicants should choose CEY (Common Entry) if they are undecided on their speciality and can decide on their degree option at the end of Year 2. Applicants that select a specific degree option at CAO stage are guaranteed a place on that programme, subject to meeting the entry requirements and points. All applicants may change their selection up to the end of Year 2 and must confirm specialism at this point. 
 

Common Entry (CEY)

Business touches on almost every aspect of modern human society and careers in business are diverse and often highly paid. This four-year honours degree programme equips students with a broad skill-base ensuring graduates will have a wide range of career options. The first two years of this programme provides students with a foundation in business and subjects are common for all students. After two years, students separate into their chosen specialist area.
 

What subjects will I study?

Year 1

Mandatory Subjects
Communications & Customer Service
Information Technology
Quantitative Techniques
Financial Accounting 1
Economics 1
Management
Business Mathematics

Year 2

Mandatory Subjects
IT & Digital Media
Management Accounting
Business Law
Marketing
Plus Two Electives:
Tourism
Economics 2
Financial Accounting 2 (incl. Computerised Accounts)

 

Business (BUS)

The Business stream provides graduates with a broad-based Bachelor of Business (Honours) structured around management, finance and economics, business technology and marketing. There is a strong emphasis on the application of knowledge and skills through the programme modules, the Professional Work Placement module and the Applied Research Project. Graduates will be qualified to join a management team in a wide variety of business settings such as: industry; banking; public service and financial services. Graduates will also have acquired the skills necessary to start up a business.
 

What subjects will I study?

Year 3 - BUS

Mandatory Subjects
Marketing Management
eBusiness
Commercial Law
HRM
Business Research Methods
Professional Placement
Financial Management
Plus One Elective from:
Entrepreneurship
Fund Accounting
Global Economics

Year 4 - BUS

Mandatory Subjects
Strategic Management
iBusiness
Services Marketing
Operations Management
Interdisciplinary Project
Corporate Finance
Plus One Elective from:
International Business
Advanced Fund Accounting
European Economics

 

Digital Marketing (DMK)

Digital marketing is an increasingly important specialism effecting most areas of business including sales, marketing, PR, publishing and customer engagement. The Digital Marketing stream is for graduates who are interested in a career in business with specialist skills in digital marketing. The digital marketing option develops specialist technical skills and knowledge including e-business, digital media design and marketing management. 
Graduates will have acquired the necessary skills in digital business and online marketing techniques to offer value to employers immediately.
 

What subjects willl I study?

Year 3 - DMK

Mandatory Subjects
Marketing Management
eBusiness
Commercial Law
HRM
Business Research Methods
Professional Placement
Entrepreneurship
Digital Media Design

Year 4 - DMK

Mandatory Subjects
Strategic Management
iBusiness
Services Marketing
Operations Management
Web Design Methods
Digital Marketing Project
Plus One Elective from:
International Business
Financial Management

What follow-on study opportunities are available?

Graduates of the programme may progress to the Masters in Business at IT Carlow or to a Research or Taught Masters at IT Carlow or other institutions. 

Special features of this programme

  • Students of either option undertake a 12 – 20 week work placement in Year 3. This placement gives students valuable experience in the best practice approaches, improving their employability. 
  • Exit award: Higher Certificate in Business (NFQ Level 6) after Year 2; Bachelor of Business, Business or Digital Marketing (NFQ Level 7) after Year 3.

Entry Requirements

Leaving Certificate:

  • 6 subjects with at least 2 subjects at Higher Level Grade H5 or better.
  • 4 subjects at Ordinary Level Grade O6 or Higher Level Grade H7.

Subjects required:  

  • English or Irish at Ordinary Level Grade O6 or Higher Level Grade H7 or better.
  • Mathematics at Ordinary Level Grade O6 or Higher Level Grade H7 or better.

Graduates of a relevant Certificate are eligible to enter Year 3; Graduates of a relevant Ordinary Degree are eligible to enter Year 4.

Mature applicants will be assessed on an individual basis and may be interviewed.

Contact Us

Programme Director
Dr Tomas Dwyer, BBS, MBS, DEd
E: tomas.dwyer@itcarlow.ie