Tomás Dwyer
BBus, MBS, DEd
Marketing & Management Lecturer, IT Carlow Wexford Campus
Tomás obtained a Bachelor of Business Degree with a specialism in Marketing from the Institute of Technology Tralee. He subsequently completed a Master of Business Studies by Research in Waterford Institute of Technology before completing a Doctorate in Education in Trinity College Dublin.
- RESEARCH INTERESTS
- PUBLICATIONS
- RESEARCH SUPERVISION
Research Interests
Tomás’ research interest is in the organisational culture of firms and the relationship with market orientation. The area of student persistence in higher education was the focus of his Doctorate in Education and is also of continuing interest.
Current Research Projects
An examination of the influence of market-oriented behaviours on the layers of an organisation’s culture.
An examination of the organisational cultural artefacts of market oriented firms
Publications
CONFERENCES
Dwyer T. (2014) Classroom Effects: Social Integration and the Persistence of Higher Education Students, Irish Academy of Management, University of Limerick, 2014.
Tiernan C., Dwyer T., Mulligan J. and Davies J. (2014) Can Market Orientated Behaviours Lead to the Creation of a Market Oriented Organisational Culture? An Exploration of some Theoretical Evidence, Irish Academy of Management, University of Limerick, 2014.
Tiernan C., Dwyer T., Mulligan and Davies J. (2014) Developing an Appropriate Research Methodology to Investigate Market Oriented Organisational Culture, Irish Academy of Management, University of Limerick, 2014.
Byrne J., Dwyer T. and Doyle D. (2014) An Examination of the Values of a Market Orientated Organisational Culture, Irish Academy of Management, University of Limerick, 2014.
Cross F., Dwyer T. and Doyle D. (2014) Emergent Strategy Development Processes in Small to Medium Sized Firms, Irish Academy of Management, University of Limerick, 2014.
Dwyer T. (2014) Insights into research on the persistence of first year students National Teaching and Learning Forum Seminar: Transition and the First Year Curriculum, Institute of Technology Carlow, May 2014.
Cross F., Dwyer T. and Doyle D. (2013) An examination of strategy development processes in small to medium sized family firm, Irish Academy of Management, Waterford Institute of Technology, 2013.
Dwyer T. (2013) The influence of classroom based social integration on the intentions of first year students to persist in higher education, Educational Studies Association of Ireland Conference 2013
Dwyer T. (2013) The influence of classroom based social integration on the intentions of adult students to persist in higher education, Analysis of Dropout Among Adult Learners throughout Europe conference (ADAALE) EU GRUNDTVIG project.
Dwyer T. (2013) The influence of classroom based social integration and active teaching methods on the intentions of first year students to persist in higher education, European Conference on Educational Research, Istanbul, 2013.
Dwyer T. (2012) The influence of classroom based social integration and active teaching methods on the intentions of first year students to persist in higher education, LIN 2012 5th Annual Learning Innovation Network Conference.
Conference Publications
Dwyer T. (2013) A case study of the impact of the classroom on the persistence intentions of non-traditional students, How Equal, Conference on Access to Higher Education, Higher Education Authority, 2013.
Research Supervision






